ITGeeks

Our Work

Resources

Loading...
ITGeeks
ITGeeks
Loading...

Nani Swimwear

How IT Geeks help Nani Swimwear to take their online store from Slow to Sleek

About the Nani Swimwear

Nani Swimwear is a women-owned brand committed to designing stylish, active, and sustainable swimwear. Inspired by the Hawaiian word "Nani" (meaning "beautiful"), the brand empowers women with confidence, inclusivity, and performance-driven swimwear.

The problem

Despite having a strong brand identity, Nani Swimwear’s online store wasn’t delivering the experience their customers expected. The outdated design, cluttered navigation, and slow performance led to lower conversions and higher bounce rates.

The Challenge

01
Uninspiring Website Design

The store didn’t reflect Nani Swimwear’s bold, adventurous identity, leading to low user engagement.

02
Complicated Product Listings

Each color and size was listed separately, overwhelming shoppers and making product discovery difficult.

03
Heavy Third-Party App Dependency

Apps like HelpLab FAQ and Pagefly slowed down the site and increased maintenance complexity.

04
Low Conversion Rates

Unclear navigation and missing intuitive features created friction in the buying process.

05
Poor Mobile Usability

Excess white space and usability issues led to a frustrating mobile shopping experience.

The IT Geeks Edge

Our Solution

Brand-Aligned Custom Design

We reimagined the storefront with a vibrant, high-converting design that truly represents Nani Swimwear.

01

Brand-Aligned Custom Design

We reimagined the storefront with a vibrant, high-converting design that truly represents Nani Swimwear.

01

Brand-Aligned Custom Design

We reimagined the storefront with a vibrant, high-converting design that truly represents Nani Swimwear.

01

Streamlined Product Variants

Used Shopify Plus tag-based collections to consolidate colors and sizes into single product listings.

02

Streamlined Product Variants

Used Shopify Plus tag-based collections to consolidate colors and sizes into single product listings.

02

Streamlined Product Variants

Used Shopify Plus tag-based collections to consolidate colors and sizes into single product listings.

02

App Minimization for Faster Performance

Eliminated unnecessary third-party apps, replacing them with optimized native Shopify Plus functionalities.

03

App Minimization for Faster Performance

Eliminated unnecessary third-party apps, replacing them with optimized native Shopify Plus functionalities.

03

App Minimization for Faster Performance

Eliminated unnecessary third-party apps, replacing them with optimized native Shopify Plus functionalities.

03

Conversion Rate Optimization

Enhanced navigation, improved product page layouts, and added personalized recommendations.

04

Conversion Rate Optimization

Enhanced navigation, improved product page layouts, and added personalized recommendations.

04

Conversion Rate Optimization

Enhanced navigation, improved product page layouts, and added personalized recommendations.

04

Seamless Mobile Experience

Redesigned mobile layouts to eliminate excess white space and improve usability.

05

Seamless Mobile Experience

Redesigned mobile layouts to eliminate excess white space and improve usability.

05

Seamless Mobile Experience

Redesigned mobile layouts to eliminate excess white space and improve usability.

05

Why Shopify?

Because growth needs a platform that grows with you.
Capelli Sport needed more than just a website. They needed a powerful E-commerce engine. Shopify offered exactly that, and more:

Shopify wasn’t just a switch; it was a strategic upgrade for a brand ready to conquer more fields.

Our Process

Brand Voice Framework design

Design & Development

User Experience Refinement

Performance Optimization

Launch & Growth Tracking

We knew Nani Swimwear’s biggest concern was to have their website speak their brand’s language and for that - we created a wireframe that matches their brand elements and conveys “nani’s” meaning - “beautiful”.

Brand Voice Framework design

Design & Development

User Experience Refinement

Performance Optimization

Launch & Growth Tracking

We knew Nani Swimwear’s biggest concern was to have their website speak their brand’s language and for that - we created a wireframe that matches their brand elements and conveys “nani’s” meaning - “beautiful”.

Brand Voice Framework design

Design & Development

User Experience Refinement

Performance Optimization

Launch & Growth Tracking

We knew Nani Swimwear’s biggest concern was to have their website speak their brand’s language and for that - we created a wireframe that matches their brand elements and conveys “nani’s” meaning - “beautiful”.

Results

01.

Sales Growth: 83% increase in overall sales.

02.

Increased Sessions: 33% boost in website traffic.

03.

Improved Conversions: 47% increase in conversion rates, 16% decrease in bounce rates.

04.

Customer Engagement: 54.56% growth in new and returning customers.

01.

Sales Growth: 83% increase in overall sales.

02.

Increased Sessions: 33% boost in website traffic.

03.

Improved Conversions: 47% increase in conversion rates, 16% decrease in bounce rates.

04.

Customer Engagement: 54.56% growth in new and returning customers.

01.

Sales Growth: 83% increase in overall sales.

02.

Increased Sessions: 33% boost in website traffic.

03.

Improved Conversions: 47% increase in conversion rates, 16% decrease in bounce rates.

04.

Customer Engagement: 54.56% growth in new and returning customers.

Technologies Used
  • Shopify REST API

  • HTML, CSS, JavaScript, jQuery

  • Shopify Theme Liquid

  • Adobe Photoshop & Illustrator

The Team Behind the Success
  • Full Stack Developers

  • UI UX designers

  • Migration Experts

  • Team Lead & Project Manager

Project Timeline

Duration: 2 Months
Task: Design & set up a Shopify store for janisource

Project Timeline

Duration: 2 Months
Task: Revamping the website for Nani Swimwear

What Nani Swimwear Says

“Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.”

John Doe

Nani Swimwear

Ready to Scale Your Store?

Migrate to Shopify with zero risk and maximum growth.

Ready to Scale Your Store?

Migrate to Shopify with zero risk and maximum growth.

Ready to Scale Your Store?

Migrate to Shopify with zero risk and maximum growth.