Nani Swimwear
How IT Geeks help Nani Swimwear to take their online store from Slow to Sleek
About the Nani Swimwear
Nani Swimwear is a women-owned brand committed to designing stylish, active, and sustainable swimwear. Inspired by the Hawaiian word "Nani" (meaning "beautiful"), the brand empowers women with confidence, inclusivity, and performance-driven swimwear.
The problem
Despite having a strong brand identity, Nani Swimwear’s online store wasn’t delivering the experience their customers expected. The outdated design, cluttered navigation, and slow performance led to lower conversions and higher bounce rates.
The Challenge
01
Uninspiring Website Design
The store didn’t reflect Nani Swimwear’s bold, adventurous identity, leading to low user engagement.
02
Complicated Product Listings
Each color and size was listed separately, overwhelming shoppers and making product discovery difficult.
03
Heavy Third-Party App Dependency
Apps like HelpLab FAQ and Pagefly slowed down the site and increased maintenance complexity.
04
Low Conversion Rates
Unclear navigation and missing intuitive features created friction in the buying process.
05
Poor Mobile Usability
Excess white space and usability issues led to a frustrating mobile shopping experience.
The IT Geeks Edge
Our Solution
Brand-Aligned Custom Design
We reimagined the storefront with a vibrant, high-converting design that truly represents Nani Swimwear.
01
Streamlined Product Variants
Used Shopify Plus tag-based collections to consolidate colors and sizes into single product listings.
02
App Minimization for Faster Performance
Eliminated unnecessary third-party apps, replacing them with optimized native Shopify Plus functionalities.
03
Conversion Rate Optimization
Enhanced navigation, improved product page layouts, and added personalized recommendations.
04
Seamless Mobile Experience
Redesigned mobile layouts to eliminate excess white space and improve usability.
05
Why Shopify?
Because growth needs a platform that grows with you.
Capelli Sport needed more than just a website. They needed a powerful E-commerce engine. Shopify offered exactly that, and more:
Shopify wasn’t just a switch; it was a strategic upgrade for a brand ready to conquer more fields.
Our Process
Brand Voice Framework design
Design & Development
User Experience Refinement
Performance Optimization
Launch & Growth Tracking
We knew Nani Swimwear’s biggest concern was to have their website speak their brand’s language and for that - we created a wireframe that matches their brand elements and conveys “nani’s” meaning - “beautiful”.
Results
01.
Sales Growth: 83% increase in overall sales.
02.
Increased Sessions: 33% boost in website traffic.
03.
Improved Conversions: 47% increase in conversion rates, 16% decrease in bounce rates.
04.
Customer Engagement: 54.56% growth in new and returning customers.
Technologies Used
Shopify REST API
HTML, CSS, JavaScript, jQuery
Shopify Theme Liquid
Adobe Photoshop & Illustrator
The Team Behind the Success
Full Stack Developers
UI UX designers
Migration Experts
Team Lead & Project Manager
