Cosori
How a custom theme for Cosori turned into a lead magnet and increased its revenue
About Cosori
Cosori redefines home cooking with innovative, elegantly designed kitchen appliances. Specializing in air fryers, toaster ovens, and kettles, Cosori blends smart technology with user-friendly functionality, making healthy cooking effortless. With a commitment to quality and efficiency, every product is crafted to enhance culinary experiences while maintaining style and sophistication. Recognized for excellence and innovation, Cosori helps home chefs create flavorful, Cosori aims to make cooking wholesome meals seamless.
The problem
For every website, what matters the most is how easily a customer can navigate with it, when the UI & UX fail to deliver, raises the worst fear of any online business - High Bounce Rates.
Cosori was facing the same problem as the website was built on a pre-existing template - it failed to build a brand identity - while also lacking because of bugs, unoptimized web pages, and ultimately hitting the revenue hard
The challenge
Cosori wanted a website that reflected their thoughts, and that’s why with their in-house design team they have built an idea of what the website should be like. Apart from that, the major concern was to -
01
Preserving & improving SEO rankings while restructuring 100+ product pages and ensuring proper 301 redirects
02
Optimizing website performance to maintain a conversion rate without compromising design upgrades
03
Enhancing mobile responsiveness for a growing audience,
04
Integrating smart shopping features while securing 30,000+ customer records and ensuring zero downtime
IT Geeks Edge - our solution
Cosori’s website has a fresh, new look to make shopping easier and more exciting. IT Geeks created a design that speaks the brand’s language, boosts visibility, and powers up performance.
Why Shopify?
Because growth needs a platform that grows with you.
Capelli Sport needed more than just a website. They needed a powerful E-commerce engine. Shopify offered exactly that, and more:
Shopify wasn’t just a switch; it was a strategic upgrade for a brand ready to conquer more fields.
The Result
Cosori's website transformation led to an exceptional boost in both customer engagement and revenue. With a sleek new design that aligned with their brand identity, the site became more user-friendly, reducing bounce rates and improving navigation. SEO enhancements led to improved organic traffic and visibility, while performance optimization ensured faster load times, enhancing customer experience. The integration of smart shopping features and seamless mobile responsiveness catered to a growing audience, making shopping easier and increasing conversions. Ultimately, the updated site helped Cosori strengthen its brand presence and drive greater sales.
Technologies Used
Shopify REST API
HTML, CSS, JavaScript, jQuery
Shopify Theme Liquid
Adobe Photoshop & Illustrator
The Team Behind the Success
Full Stack Developers
UI UX designers
Migration Experts
Team Lead & Project Manager
What Cosori Says
“Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.”
John Doe
Cosori
