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Capelli Sports

From WordPress to Shopify A Seamless Migration for Growth

About Capelli Sports

Capelli Sport is a global sportswear and footwear brand founded in 2011 and headquartered in New York City. With a strong focus on team sports, especially soccer, the brand offers high-performance apparel, footwear, and accessories designed for athletes of all levels. Operating across the Americas, Europe, the Middle East, and Africa, Capelli Sport blends functionality, innovation, and style to deliver gear that meets the demands of the modern game.

The project

Capelli Sports needed a transition from Wordpress to Shopify.
With the growing customer base and product category, the brand found their current platform incapable of flexibility to let the brand scale. Their store’s design also needed a revamp - to align with the growing capabilities, vision, and resonate with the audience.
But the migration process wasn’t as smooth, due to following underlying challenges

01

A large & scattered Customer Data

02

No scope of Downtime

03

Revamping the entire store’s look and feel

04

Maintaining SEO rankings

The Solution

We knew a fast-moving brand like Capelli Sport needed a platform as dynamic and scalable as they are. Shopify was the obvious choice, and there was no better team to make that transition seamless than IT Geeks, a Shopify Premier Partner.

Seamless, No-Downtime Migration

We executed the entire transition to Shopify without disrupting the live experience for their users. Operations continued without a hitch.

Seamless, No-Downtime Migration

We executed the entire transition to Shopify without disrupting the live experience for their users. Operations continued without a hitch.

Seamless, No-Downtime Migration

We executed the entire transition to Shopify without disrupting the live experience for their users. Operations continued without a hitch.

Unified Global Experience

We centralized their scattered customer data and optimized the store to serve a global audience efficiently. Region-specific customizations were implemented where needed.

Unified Global Experience

We centralized their scattered customer data and optimized the store to serve a global audience efficiently. Region-specific customizations were implemented where needed.

Unified Global Experience

We centralized their scattered customer data and optimized the store to serve a global audience efficiently. Region-specific customizations were implemented where needed.

Modern, Performance-Driven Design

Our team revamped the store’s UI and UX to align with Capelli Sport’s brand energy. The new design is modern, bold, and built to convert.

Modern, Performance-Driven Design

Our team revamped the store’s UI and UX to align with Capelli Sport’s brand energy. The new design is modern, bold, and built to convert.

Modern, Performance-Driven Design

Our team revamped the store’s UI and UX to align with Capelli Sport’s brand energy. The new design is modern, bold, and built to convert.

SEO Preservation Strategy

Every URL, tag, and meta detail was mapped, redirected, and re-optimized to preserve their SEO equity and ensure search visibility remained strong post-migration.

SEO Preservation Strategy

Every URL, tag, and meta detail was mapped, redirected, and re-optimized to preserve their SEO equity and ensure search visibility remained strong post-migration.

App Integrations for Seamless Functionality

We integrated every app Capelli Sport needed, from inventory and marketing to checkout and analytics, to ensure smooth operations and a seamless customer experience.

App Integrations for Seamless Functionality

We integrated every app Capelli Sport needed, from inventory and marketing to checkout and analytics, to ensure smooth operations and a seamless customer experience.

Why Shopify?

Because growth needs a platform that grows with you.
Capelli Sport needed more than just a website. They needed a powerful E-commerce engine. Shopify offered exactly that, and more:

Built for Conversion
Tools, analytics, and integrations designed to increase engagement and drive sales.
App Ecosystem
From marketing to logistics, thousands of plug-and-play apps to simplify operations.
Design Freedom
Complete creative control with themes and customizations to make the brand stand out.
Global Capabilities
Multi-currency, multi-language, and region-specific features that support global expansion.
Speed & Security
A fully hosted, lightning-fast, and secure platform that keeps both brand and customers safe.
Scalability without limits
From 100 products to 10,000, Shopify scales as you grow, no performance compromises.

Shopify wasn’t just a switch; it was a strategic upgrade for a brand ready to conquer more fields.

Our Process

Discovery

Planning

Data Gathering

Design

Development

Testing

Launch

Post Launch

We began by understanding Capelli Sport not just as a brand, but as a global movement in sportswear.

Project Understanding

We studied their expanding product range, international reach, and high-performance positioning to uncover exactly what the Shopify migration needed to achieve.

SWOT Analysis

We mapped out strengths like brand authority and global partnerships, and addressed challenges like fragmented systems and limited platform flexibility.

Competitor Analysis

From global sportswear giants to niche performance brands, we reviewed the competitive landscape to ensure Capelli Sport’s new store would not just match but exceed industry benchmarks.

Discovery

Planning

Data Gathering

Design

Development

Testing

Launch

Post Launch

We began by understanding Capelli Sport not just as a brand, but as a global movement in sportswear.

Project Understanding

We studied their expanding product range, international reach, and high-performance positioning to uncover exactly what the Shopify migration needed to achieve.

SWOT Analysis

We mapped out strengths like brand authority and global partnerships, and addressed challenges like fragmented systems and limited platform flexibility.

Competitor Analysis

From global sportswear giants to niche performance brands, we reviewed the competitive landscape to ensure Capelli Sport’s new store would not just match but exceed industry benchmarks.

Discovery

Planning

Data Gathering

Design

Development

Testing

Launch

Post Launch

We began by understanding Capelli Sport not just as a brand, but as a global movement in sportswear.

Project Understanding

We studied their expanding product range, international reach, and high-performance positioning to uncover exactly what the Shopify migration needed to achieve.

SWOT Analysis

We mapped out strengths like brand authority and global partnerships, and addressed challenges like fragmented systems and limited platform flexibility.

Competitor Analysis

From global sportswear giants to niche performance brands, we reviewed the competitive landscape to ensure Capelli Sport’s new store would not just match but exceed industry benchmarks.

The Results – By the Numbers

01.

99.9% Uptime During Migration

02.

38% Increase in Site Speed

03.

24% Boost in Conversion

04.

100% Global Store

05.

95% SEO Retention Post-Migration

06.

10+ App Integrations

01.

99.9% Uptime During Migration

02.

38% Increase in Site Speed

03.

24% Boost in Conversion

04.

100% Global Store

05.

95% SEO Retention Post-Migration

06.

10+ App Integrations

01.

99.9% Uptime During Migration

02.

38% Increase in Site Speed

03.

24% Boost in Conversion

04.

100% Global Store

05.

95% SEO Retention Post-Migration

06.

10+ App Integrations

Seamless, No-Downtime Migration

Shopify REST API
HTML, CSS, JavaScript, jQuery
Shopify Theme Liquid
Adobe Photoshop & Illustrator

The Team Behind

Senior Developer
Mid-Level Full Stack Developers
Designers
Migration Experts
Team Lead & Project Manager

Project Timeline

Duration: 2 Months
Task: Design & set up a Shopify store for Capelli Sports

Project Timeline

Duration: 2 Months
Task: Design & set up a Shopify store for Capelli Sports

What Capelli Sports Says

“Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.”

John Doe

Capelli Sports

Success Stories

capellisport.com

naniswimwear.com

cosori.com

Ready to Scale Your Store?

Migrate to Shopify with zero risk and maximum growth.

Let’s Talk!

Ready to Scale Your Store?

Migrate to Shopify with zero risk and maximum growth.

Let’s Talk!

Ready to Scale Your Store?

Migrate to Shopify with zero risk and maximum growth.

Let’s Talk!

Capelli Sports

About Capelli Sports

The project

01

02

03

04

The Solution

Seamless, No-Downtime Migration

Seamless, No-Downtime Migration

Seamless, No-Downtime Migration

Unified Global Experience

Unified Global Experience

Unified Global Experience

Modern, Performance-Driven Design

Modern, Performance-Driven Design

Modern, Performance-Driven Design

SEO Preservation Strategy

SEO Preservation Strategy

App Integrations for Seamless Functionality

App Integrations for Seamless Functionality

Why Shopify?

Built for Conversion

App Ecosystem

Design Freedom

Global Capabilities

Speed & Security

Scalability without limits

Our Process

Project Understanding

SWOT Analysis

Competitor Analysis

Project Understanding

SWOT Analysis

Competitor Analysis

Project Understanding

SWOT Analysis

Competitor Analysis

The Results – By the Numbers

Seamless, No-Downtime Migration

The Team Behind

Project Timeline

Project Timeline

What Capelli Sports Says

John Doe

Success Stories

Ready to Scale Your Store?

Ready to Scale Your Store?

Ready to Scale Your Store?