Capelli Sports
From WordPress to Shopify A Seamless Migration for Growth
About Capelli Sports
Capelli Sport is a global sportswear and footwear brand founded in 2011 and headquartered in New York City. With a strong focus on team sports, especially soccer, the brand offers high-performance apparel, footwear, and accessories designed for athletes of all levels. Operating across the Americas, Europe, the Middle East, and Africa, Capelli Sport blends functionality, innovation, and style to deliver gear that meets the demands of the modern game.
The project
Capelli Sports needed a transition from Wordpress to Shopify.
With the growing customer base and product category, the brand found their current platform incapable of flexibility to let the brand scale. Their store’s design also needed a revamp - to align with the growing capabilities, vision, and resonate with the audience.
But the migration process wasn’t as smooth, due to following underlying challenges
01
A large & scattered Customer Data
02
No scope of Downtime
03
Revamping the entire store’s look and feel
04
Maintaining SEO rankings
The Solution
We knew a fast-moving brand like Capelli Sport needed a platform as dynamic and scalable as they are. Shopify was the obvious choice, and there was no better team to make that transition seamless than IT Geeks, a Shopify Premier Partner.
Seamless, No-Downtime Migration
We executed the entire transition to Shopify without disrupting the live experience for their users. Operations continued without a hitch.
01
Unified Global Experience
We centralized their scattered customer data and optimized the store to serve a global audience efficiently. Region-specific customizations were implemented where needed.
02
Modern, Performance-Driven Design
Our team revamped the store’s UI and UX to align with Capelli Sport’s brand energy. The new design is modern, bold, and built to convert.
03
Why Shopify?
Because growth needs a platform that grows with you.
Capelli Sport needed more than just a website. They needed a powerful E-commerce engine. Shopify offered exactly that, and more:
Shopify wasn’t just a switch; it was a strategic upgrade for a brand ready to conquer more fields.
Our Process
Discovery
Planning
Data Gathering
Design
Development
Testing
Launch
Post Launch
We began by understanding Capelli Sport not just as a brand, but as a global movement in sportswear.
Project Understanding
We studied their expanding product range, international reach, and high-performance positioning to uncover exactly what the Shopify migration needed to achieve.
SWOT Analysis
We mapped out strengths like brand authority and global partnerships, and addressed challenges like fragmented systems and limited platform flexibility.
Competitor Analysis
From global sportswear giants to niche performance brands, we reviewed the competitive landscape to ensure Capelli Sport’s new store would not just match but exceed industry benchmarks.
The Results – By the Numbers
01.
99.9% Uptime During Migration
02.
38% Increase in Site Speed
03.
24% Boost in Conversion
04.
100% Global Store
05.
95% SEO Retention Post-Migration
06.
10+ App Integrations
Seamless, No-Downtime Migration
Shopify REST API
HTML, CSS, JavaScript, jQuery
Shopify Theme Liquid
Adobe Photoshop & Illustrator
The Team Behind
Senior Developer
Mid-Level Full Stack Developers
Designers
Migration Experts
Team Lead & Project Manager
