Golf Balls
IT Geeks' Full-Funnel Strategy that Teed Up Record-Breaking Results
About Capelli Sports
Golfballs.net is one of the leading suppliers of recycled and reclaimed golf balls in the U.S., known for offering an extensive selection across all major brands and quality grades. With over 35 years of experience, they serve both individual golfers and wholesale buyers, combining unbeatable value with a strong focus on product quality and customer service. From Mint-grade balls to hit-aways and hard-to-find favorites, Golfballs.net makes the game more affordable without compromising on performance.
The Project
Golfballs was a company with full potential to dominate the market - but the existing competition and lack of Digital Marketing Strategic guidance they were lacking behind. This resulted in:
01
Poor ROAS and Inefficient Ad Spend
The client’s in-house Meta and Google Ads campaigns delivered underwhelming results, with high customer acquisition costs and minimal return on ad spend.
02
Low Organic Visibility
Despite offering sustainable and affordable golf balls, the brand lacked search engine visibility due to poor keyword targeting and minimal content presence.
03
Crowded Market Presence
Competing against well-established golf brands made it difficult for the client to stand out or communicate their value proposition effectively.
04
Disconnected User Journey
Fragmented ad creatives and generic messaging led to low engagement and conversions across marketing funnels.
05
Lack of Strategic Direction
The absence of a data-backed marketing approach meant missed opportunities to optimize performance across paid and organic channels.
The solution
The Golf Balls team gave us clear insights into their pain points, product offerings, and performance expectations, making one thing obvious: this wasn’t a project for a one-size-fits-all strategy. While the initial scope revolved around PPC, our comprehensive audit revealed the SEO Gaps too.
As a Google Partner, we recognized the need to take a full-funnel approach, aligning paid advertising, organic search strategy, and conversion optimization.
The IT Geeks Edge
Digital Growth demands more than just knowledge, it demands expertise.
Our Process
The results - Our Impact in Numbers
Tech Stack
Google Ads
Meta Ads Manager
Google Analytics and Tag Manager
Google Search Console
Ahrefs
Shopify Plus
The Team Behind
Senior Developer
Mid-Level Full Stack Developers
Designers
Migration Experts
Team Lead & Project Manager
Project Timeline
Duration: 2 Months
Task: Design & set up a Shopify store for Golf Balls
What Golf Balls Says
“Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.”
John Doe
Golf Balls
