Golf Balls
IT Geeks' Full-Funnel Strategy that Teed Up Record-Breaking Results
About Capelli Sports
Golfballs.net is one of the leading suppliers of recycled and reclaimed golf balls in the U.S., known for offering an extensive selection across all major brands and quality grades. With over 35 years of experience, they serve both individual golfers and wholesale buyers, combining unbeatable value with a strong focus on product quality and customer service. From Mint-grade balls to hit-aways and hard-to-find favorites, Golfballs.net makes the game more affordable without compromising on performance.
The Project
Golfballs was a company with full potential to dominate the market - but the existing competition and lack of Digital Marketing Strategic guidance they were lacking behind. This resulted in:
01
Poor ROAS and Inefficient Ad Spend
The client’s in-house Meta and Google Ads campaigns delivered underwhelming results, with high customer acquisition costs and minimal return on ad spend.
02
Low Organic Visibility
Despite offering sustainable and affordable golf balls, the brand lacked search engine visibility due to poor keyword targeting and minimal content presence.
03
Crowded Market Presence
Competing against well-established golf brands made it difficult for the client to stand out or communicate their value proposition effectively.
04
Disconnected User Journey
Fragmented ad creatives and generic messaging led to low engagement and conversions across marketing funnels.
05
Lack of Strategic Direction
The absence of a data-backed marketing approach meant missed opportunities to optimize performance across paid and organic channels.
The solution
The Golf Balls team gave us clear insights into their pain points, product offerings, and performance expectations, making one thing obvious: this wasn’t a project for a one-size-fits-all strategy. While the initial scope revolved around PPC, our comprehensive audit revealed the SEO Gaps too.
As a Google Partner, we recognized the need to take a full-funnel approach, aligning paid advertising, organic search strategy, and conversion optimization.
Full-Funnel Paid Marketing Overhaul
We rebuilt their Google and Meta Ads strategy from the ground up, switching to smarter bidding models, refining targeting, and improving ad creatives to boost ROAS and reduce cost per conversion.
01
Advanced Retargeting & Lookalike Campaigns
Custom and lookalike audiences were created using pixel data and past user behaviors. We re-engaged high-intent users and scaled successful campaigns with budget reallocations and audience expansion.
02
SEO-Focused Content & Optimization
Beyond ads, we identified untapped SEO potential. We launched a full-scale SEO plan, including technical fixes, content creation, and keyword mapping around key terms like “recycled golf balls” and “used golf balls.”
03
Performance Max Campaign Launch
We activated Google’s Performance Max campaigns to tap into cross-platform inventory and expand audience reach. Each asset group was strategically crafted for product discovery and conversions.
04
Data-Driven, Scalable Strategy
From daily ROAS tracking to weekly budget optimization, every move was backed by data. The result? A highly agile and scalable system that continuously improves performance.
05
The IT Geeks Edge
Digital Growth demands more than just knowledge, it demands expertise.
Our Process
Brand & Performance Audit
Goal Setting & Strategy Alignment
Paid Ads Revamp
Audience Segmentation & Retargeting
SEO Foundation & Optimization
Content Creation & Link Building
Testing & Scaling
Reporting & Optimization
Marketing Funnel Breakdown
Mapped the entire customer journey across Meta and Google to identify friction points and missed opportunities.
SEO Health Check
Audited site structure, technical SEO, and keyword visibility to uncover ranking issues.
Store Experience Review
Evaluated on-site UX and performance to ensure it could support increased traffic and conversions.
The results - Our Impact in Numbers
01.
5X+ ROAS on Google Ads in 3 months
02.
$40K+ in Conversion Value from $8K Ad Spend
03.
12X ROAS on Meta Ads in 2 months
04.
5.30% CTR with High-Intent Retargeting
05.
134% Increase in Organic Sales
06.
20% Growth in Keyword Rankings & 27% More Backlinks
Tech Stack
Google Ads
Meta Ads Manager
Google Analytics and Tag Manager
Google Search Console
Ahrefs
Shopify Plus
The Team Behind
Senior Developer
Mid-Level Full Stack Developers
Designers
Migration Experts
Team Lead & Project Manager
Project Timeline
Duration: 2 Months
Task: Design & set up a Shopify store for Golf Balls
