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Capelli Sports

From WordPress to Shopify A Seamless Migration for Growth

The project

Capelli Sports needed a transition from Wordpress to Shopify. 
With the growing customer base and product category, the brand found their current platform incapable of flexibility to let the brand scale. Their store’s design also needed a revamp - to align with the growing capabilities, vision, and resonate with the audience. 
But the migration process wasn’t as smooth, due to following underlying challenges

01

A large & scattered Customer Data

02

No scope of Downtime

03

Revamping the entire store’s look and feel

04

Maintaining SEO rankings

The Solution

We knew a fast-moving brand like Capelli Sport needed a platform as dynamic and scalable as they are. Shopify was the obvious choice, and there was no better team to make that transition seamless than IT Geeks, a Shopify Premier Partner.

Seamless, No-Downtime Migration

We executed the entire transition to Shopify without disrupting the live experience for their users. Operations continued without a hitch.

01

Seamless, No-Downtime Migration

We executed the entire transition to Shopify without disrupting the live experience for their users. Operations continued without a hitch.

01

Seamless, No-Downtime Migration

We executed the entire transition to Shopify without disrupting the live experience for their users. Operations continued without a hitch.

01

Unified Global Experience

We centralized their scattered customer data and optimized the store to serve a global audience efficiently. Region-specific customizations were implemented where needed.

02

Unified Global Experience

We centralized their scattered customer data and optimized the store to serve a global audience efficiently. Region-specific customizations were implemented where needed.

02

Unified Global Experience

We centralized their scattered customer data and optimized the store to serve a global audience efficiently. Region-specific customizations were implemented where needed.

02

Modern, Performance-Driven Design

Our team revamped the store’s UI and UX to align with Capelli Sport’s brand energy. The new design is modern, bold, and built to convert.

03

Modern, Performance-Driven Design

Our team revamped the store’s UI and UX to align with Capelli Sport’s brand energy. The new design is modern, bold, and built to convert.

03

Modern, Performance-Driven Design

Our team revamped the store’s UI and UX to align with Capelli Sport’s brand energy. The new design is modern, bold, and built to convert.

03

SEO Preservation Strategy

Every URL, tag, and meta detail was mapped, redirected, and re-optimized to preserve their SEO equity and ensure search visibility remained strong post-migration.

04

SEO Preservation Strategy

Every URL, tag, and meta detail was mapped, redirected, and re-optimized to preserve their SEO equity and ensure search visibility remained strong post-migration.

04

SEO Preservation Strategy

Every URL, tag, and meta detail was mapped, redirected, and re-optimized to preserve their SEO equity and ensure search visibility remained strong post-migration.

04

App Integrations for Seamless Functionality

We integrated every app Capelli Sport needed, from inventory and marketing to checkout and analytics, to ensure smooth operations and a seamless customer experience.

05

App Integrations for Seamless Functionality

We integrated every app Capelli Sport needed, from inventory and marketing to checkout and analytics, to ensure smooth operations and a seamless customer experience.

05

App Integrations for Seamless Functionality

We integrated every app Capelli Sport needed, from inventory and marketing to checkout and analytics, to ensure smooth operations and a seamless customer experience.

05

Why Shopify?

Because growth needs a platform that grows with you.
Capelli Sport needed more than just a website. They needed a powerful E-commerce engine. Shopify offered exactly that, and more:

Shopify wasn’t just a switch; it was a strategic upgrade for a brand ready to conquer more fields.

Our Process

Discovery

Planning

Data Gathering

Design

Development

Testing

Launch

Post Launch

We began by understanding Capelli Sport not just as a brand, but as a global movement in sportswear.

Project Understanding

We studied their expanding product range, international reach, and high-performance positioning to uncover exactly what the Shopify migration needed to achieve.

SWOT Analysis

We mapped out strengths like brand authority and global partnerships, and addressed challenges like fragmented systems and limited platform flexibility.

Competitor Analysis

From global sportswear giants to niche performance brands, we reviewed the competitive landscape to ensure Capelli Sport’s new store would not just match but exceed industry benchmarks.

Discovery

Planning

Data Gathering

Design

Development

Testing

Launch

Post Launch

We began by understanding Capelli Sport not just as a brand, but as a global movement in sportswear.

Project Understanding

We studied their expanding product range, international reach, and high-performance positioning to uncover exactly what the Shopify migration needed to achieve.

SWOT Analysis

We mapped out strengths like brand authority and global partnerships, and addressed challenges like fragmented systems and limited platform flexibility.

Competitor Analysis

From global sportswear giants to niche performance brands, we reviewed the competitive landscape to ensure Capelli Sport’s new store would not just match but exceed industry benchmarks.

Discovery

Planning

Data Gathering

Design

Development

Testing

Launch

Post Launch

We began by understanding Capelli Sport not just as a brand, but as a global movement in sportswear.

Project Understanding

We studied their expanding product range, international reach, and high-performance positioning to uncover exactly what the Shopify migration needed to achieve.

SWOT Analysis

We mapped out strengths like brand authority and global partnerships, and addressed challenges like fragmented systems and limited platform flexibility.

Competitor Analysis

From global sportswear giants to niche performance brands, we reviewed the competitive landscape to ensure Capelli Sport’s new store would not just match but exceed industry benchmarks.

The Results – By the Numbers

01.

99.9% Uptime During Migration

02.

38% Increase in Site Speed

03.

24% Boost in Conversion

04.

100% Global Store

05.

95% SEO Retention Post-Migration

06.

10+ App Integrations

01.

99.9% Uptime During Migration

02.

38% Increase in Site Speed

03.

24% Boost in Conversion

04.

100% Global Store

05.

95% SEO Retention Post-Migration

06.

10+ App Integrations

01.

99.9% Uptime During Migration

02.

38% Increase in Site Speed

03.

24% Boost in Conversion

04.

100% Global Store

05.

95% SEO Retention Post-Migration

06.

10+ App Integrations

Seamless, No-Downtime Migration
  • Shopify REST API

  • HTML, CSS, JavaScript, jQuery

  • Shopify Theme Liquid

  • Adobe Photoshop & Illustrator

The Team Behind
  • Senior Developer

  • Mid-Level Full Stack Developers

  • Designers

  • Migration Experts

  • Team Lead & Project Manager

Project Timeline

Duration: 2 Months
Task: Design & set up a Shopify store for Capelli Sports

Ready to Scale Your Store?

Migrate to Shopify with zero risk and maximum growth.

Ready to Scale Your Store?

Migrate to Shopify with zero risk and maximum growth.

Ready to Scale Your Store?

Migrate to Shopify with zero risk and maximum growth.