July 1, 2025
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10 Shopify Features You Can’t Afford to Miss in 2025
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10 Shopify Features You Can’t Afford to Miss in 2025
In a recent store maintenance meeting with a luxury boutique owner, they asked us a simple but striking question, “Why?”
Why is selling online, something that seems so straightforward, turning into a constant struggle? What are we missing?
It’s a question we’ve heard from countless merchants. And the truth is: most eCommerce struggles aren’t about lack of effort, they’re about missing the right functionalities, the right Shopify features. The kind you didn’t think you'd need when you launched… but your Shopify partner should’ve known.
Their store was built on a world-class platform, Shopify. Yet, it felt clunky to manage and hard to grow. The reason? It lacked the essential Shopify features every store in 2025 needs to run smoothly, scale effortlessly, and deliver the experience customers expect.
For them, a complete overhaul of the store wasn’t needed - what they needed was some improved features and the right Shopify store maintenance partner.
This blog will focus on the key Shopify features every Shopify Store must have not just to stay relevant, but to stay ahead. So without further ado, let’s jump right in.
Why It Matters in 2025
E-commerce is evolving and competition is growing a bit too fierce. If we talk specifically about Shopify, approximately 5,680,710 websites are live on Shopify, as per data from BuiltWith
Everything can be sold online - from medicine to gold, brand new to recycled, and from homes to professional services.
Think you have a unique product - and thus competition might not affect you.
Research shows it is not possible to remain forever unique in the e-commerce domain if you are selling a product that gains success and visibility. Inevitably, others will copy or imitate your product or business model, if not immediately, then eventually.
What really helps you stand out from the crowd is the experience you provide. Shopify says, Your customers' online shopping experience can make or break your business.
And the experience isn’t just about how your store looks, it’s about how fast it loads, how smoothly it works, how smartly it recommends products, how quickly questions get answered, and how effortless the checkout feels.
That’s why, in 2025, your store’s features aren’t just technical add-ons. They’re competitive advantages.
Let’s see what these Shopify features are:
The 10 Shopify Features You Can’t Miss
1.Shopify AR
Shopify offers an AR tool, Shopify AR, that integrates with your Shopify ecommerce site. Users can overlay images, 3D models, and videos of your products onto their live surroundings using desktop or mobile devices.
Check out Shopify AR in action, click here.
Shopify’s AR app allows you to add images or models directly to product pages or by using metafields, so the models map to a specific product category, and make the products more discoverable by visitors on your site, on marketplaces, and on search engines.
Your Shopify Plus agency can help you with the implementation part, also, Shopify app store also has many augmented reality applications you can download.
Shopify Inbox
Shoppers often have last-minute questions, whether about product details, delivery timelines, or sizing. And sometimes, the only thing standing between browsing and buying is the lack of a quick response.
For Shopify stores, Shopify Inbox offers a practical way to bridge that gap. It allows you to chat with customers while they’re still on your website, helping them make faster, more confident purchase decisions.
What makes it more effective is the context it gives you during the conversation: you can see what the shopper has added to their cart, offer a personalized discount code, and answer queries in real time, all without switching between platforms.
In our experience, stores that actively use chat tools often see two key benefits:
Fewer abandoned carts, because shopper doubts get resolved instantly
Better repeat purchases, as chat builds trust and improves the customer experience
Of course, like any tool, it works best when your team responds promptly and thoughtfully. Otherwise, leaving messages unanswered can do more harm than good.
Worth knowing: Studies suggest that about 60% of customers are likely to make a repeat purchase when they’ve had a positive brand interaction, even a simple, helpful chat.
If you're not using Shopify Inbox yet, it's simple to integrate, and a good first step toward personalizing your customer journey without adding tech complexity.
Shopify Plus agencies can help you with seamless setup.
Shopify Email
Email marketing remains one of the most effective ways to drive repeat purchases and nurture customer relationships. For Shopify store owners, Shopify Email simplifies this process by offering essential email marketing tools, right inside your dashboard.
Interesting read on Ecommerce Digital Marketing - Ultimate Ecommerce Digital Marketing Guide for Shopify Brand.
From what we’ve seen across various industries, Shopify Email works well for:
Welcoming new customers with automated onboarding emails
Announcing product launches without third-party apps
Running seasonal promotions with brand-aligned templates
The tool covers the basics most growing businesses need, pre-built templates, simple customization, and clear performance tracking. You can segment your audience based on shopping behavior and automate follow-ups to stay connected without manual effort.
Pro Tip: For advanced segmentation, multi-channel automation, or deeper personalization, pairing Shopify Email with other marketing tools might be worth exploring. But for many stores, especially in their early growth stages, Shopify Email hits the sweet spot between simplicity and functionality.
If you’re setting up your first campaigns, we often suggest starting small: a welcome series, an abandoned cart reminder, and a monthly update. This gives you enough data to refine your approach without feeling overwhelmed.
Get in touch with our email marketing experts for email setup, email copywriting, analysis, and more, click here
Shopify POS
For businesses that sell both online and in-store, keeping operations aligned can be tricky. Managing separate systems for payments, inventory, and customers often leads to confusion, duplicate work, and missed opportunities.
Shopify POS (Point of Sale) helps simplify this by connecting your retail and online stores into one ecosystem. With everything working together, your sales, inventory, and customer data stay in sync, whether a product is sold from your website, a flagship store, or a weekend pop-up.
From what we’ve helped implement for retailers, Shopify POS is especially useful when you want to:
Accept payments seamlessly, both in-store and online
Keep your inventory accurate across all locations in real time
Offer flexible fulfillment options like local pickup and delivery
Build complete customer profiles, no matter where they shop
For some brands, Shopify POS is the starting point for expanding from online-only to retail spaces. For others, it replaces fragmented legacy systems with a single platform that scales as the business grows, whether it’s a single store or a multi-location retail network.
Setting up a POS isn’t just about installing hardware. It’s about building retail processes that work, setting up staff permissions, defining inventory workflows, and creating smooth checkout experiences.
If you're planning to set up Shopify POS or want to fine-tune your retail operations, a Shopify partner can help align your tech stack with your store operations, from selecting the right hardware to configuring workflows that suit your team.
Shopify Bundles
Product bundling has long been a reliable way to increase cart size and improve the shopping experience. Whether it's pairing complementary items or creating curated collections, bundles help guide purchase decisions, making it easier for customers to buy more of what they need.
Shopify Bundles allows merchants to set up different types of bundles directly from their admin, without relying on external apps. Depending on your product strategy, you can create:
Fixed bundles, where products are pre-selected
Mix-and-match bundles, letting shoppers customize their bundle from a group of products
Volume bundles, offering discounts when customers buy more of the same item
What we’ve seen in implementation is that one of the most helpful features is real-time inventory sync, meaning your individual product stock and bundle stock stay aligned. No accidental overselling, and no separate inventory tracking required.
From experience: Bundles work particularly well for seasonal promotions, product launches, and lifestyle-driven industries like health & wellness, home decor, and fashion, where buying products together simply makes sense.
Multichannel selling for expanded reach
Today’s shoppers aren’t limited to one platform, they move between marketplaces, social media, search engines, and retail stores before making a purchase. That’s why building a presence on multiple sales channels is no longer optional for growth-focused brands.
Shopify’s multichannel selling capabilities simplify this complexity. Instead of managing each channel separately, you can sell on platforms like:
Marketplaces: Amazon, eBay, Walmart
Social commerce: Instagram, Facebook, TikTok, YouTube Shopping
Search and discovery: Google Shopping
What we often advise: You don’t need to be everywhere at once. Start with the channels where your audience is most active, then scale thoughtfully. A scattered presence without strategy rarely brings long-term results.
If you're exploring which sales channels align with your goals, a Shopify Plus partner can help map your customer journey and connect the right platforms for your business.
Post-purchase order editing
Customers often realize they need to change an item, update a shipping address, or correct an error shortly after completing a purchase. Allowing them to edit their order enhances customer satisfaction and increases average order value.
Account Editor is an application that allows users to edit their orders after purchasing. This app helps your customers feel empowered while actual control stays with you - you can decide what they can edit and for how long.
Merchants using this feature have reported improved customer experience and greater flexibility in managing orders. If you're looking to enhance your store's post-purchase experience, this is a smart step forward.
Shopify App store for extended functionality
No two Shopify stores operate the same way. A brand selling handmade jewelry will have different operational needs than a subscription coffee business or a multi-location retail chain. This is where the Shopify App Store becomes essential.
Instead of building every function from scratch, you can explore thousands of apps designed to help your store evolve as your needs grow. Whether it's marketing automation, loyalty programs, advanced reporting, or subscription billing, there are tools that plug directly into your store.
From marketing automation and loyalty programs to subscription management and advanced analytics, the Shopify App Store helps you:
Add new features quickly
Automate business operations
Optimize customer experience
Integrate with your favorite tools
Pro tip: It’s easy to get carried away installing too many apps. The most successful stores keep their tech stack lean, focusing on what genuinely drives results, not just what’s new or trending.
The Shopify App Store includes both free and paid apps, and most are built to work natively with Shopify’s infrastructure, making setup relatively simple for most teams.
Shopify Markets
Selling internationally comes with its complexities, currency conversions, tax compliance, localized shopping experiences. Shopify Markets helps centralize these operations, allowing you to manage multiple regions from a single admin.
With it, you can:
Sell in local currencies and languages
Set market-specific pricing and product visibility
Automatically handle duties, taxes, and checkout localization
From what we’ve seen, Shopify Markets eliminates the need for multiple country-specific stores, making global expansion more manageable, even for fast-growing brands.
Tip: Start with your strongest international markets, then scale gradually. Your Shopify Plus partner can help shape your global selling strategy.
Shopify One-Page Checkout
Speed matters in eCommerce, and Shopify’s One-Page Checkout helps you close sales faster by reducing friction at the most critical step.
With this feature, your entire checkout process, customer information, shipping, and payment, happens on a single, streamlined page, designed to minimize drop-offs and improve conversion rates.
Benefits of One-Page Checkout:
Simplified customer experience with fewer clicks
Faster checkout completion, especially on mobile
Built-in Shop Pay optimization for returning customers
Secure and seamless payment options
No third-party tools required, it’s all built into your Shopify store.
Pro Tip: While the default setup works for most, optimizing your checkout flow based on your audience can drive even better results.
Which Shopify Feature is Right for you?
With technical advancements, changes is the only constant in the technology world, same goes with Shopify stores. But the fact is not every latest feature is for you.
For example, Shopify AR can be a game-changer for a furniture or home décor brand, helping customers visualize products in their space. But if you're selling books, digital downloads, or packaged food, AR might not add much value to your store experience.
It’s human nature to find the latest features exciting. But before you jump into anything new, especially features that come with a cost, take a step back and assess:
Is it usable for your audience?
Will it solve a real problem for your business?
What’s the long-term benefit for your store’s growth?
Smart adoption beats blind adoption.
You can also take suggestions from your Shopify Plus Agency on before making any decisions. Shopify experts usually are aware of the features that perform well in a particular industry.
Custom Features – Shopify
As a Shopify Premier Partner, we’ve handled countless requests from store owners looking for functionalities that aren’t available through Shopify’s built-in features or even the vast Shopify App Store.
That’s where custom features come in.
Custom features, as the name suggests, are solutions built specifically for your store’s unique requirements. Simply put, if your business needs functionality that doesn’t exist on Shopify by default or through third-party apps, we develop a custom Shopify app or feature tailored exactly to your needs..
Some examples of where custom features are needed:
Unique product personalization flows
Industry-specific checkout requirements
Custom loyalty or referral programs
Integration with non-Shopify systems like CRMs, ERPs, or shipping providers
Bespoke dashboards or analytics tools
With custom features, your Shopify store can evolve to meet your business model, not the other way around.
Looking to build something unique? Our team can help scope, develop, and integrate custom Shopify features that solve real problems and drive results.
Final Thoughts: Win 2025 with the Right Tools, Not Just Trends
E-commerce success in 2025, and beyond, won’t be about who launches the flashiest new feature first. It will be about who uses technology smartly to improve the customer experience.
From faster checkouts to immersive product experiences, from seamless chat support to effortless global selling, the right Shopify features can remove friction and add joy to your customers' journey.
But here's the catch: not every feature fits every business. The key lies in knowing what to implement, when to implement it, and how to make it work for your growth stage and audience.
That’s our two cents: Don’t chase features for the sake of staying trendy. Adopt the ones that make your store better, your team’s work easier, and your customers happier.
IT Geeks: Your Shopify Growth Partner
We are IT Geeks, a Shopify Premier Partner helping e-commerce brands build, scale, and optimize their online stores with smart solutions and future-ready features.
For over a decade, we’ve worked with startups, DTC brands, and global enterprises to:
Build custom Shopify features and apps tailored to their business models
Optimize Shopify Plus stores for performance and conversions
Offer ongoing maintenance and feature implementation
Solve real problems with practical solutions, not just shiny trends
Looking to make your Shopify store ready for what’s next?
Let’s start the conversation. Contact us at - https://www.itgeeks.com/
Kristine Thomas
Senior Brand Manager
